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Scott Brave

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More is better, right? Wrong. In The Paradox of Choice: Why More is Less, Barry Schwartz explains how too many options actually cause more psychological distress. And nowhere is the overabundance of choice more prevalent than the Internet, where any given website can present us with an overwhelming number of alternatives at once. The solution is not carrying fewer products or content. One of the beauties of the online world is that there's something for everyone. As Chris Anderson explains in his popular book, The Long Tail: Why the Future of Business Is Selling Less of More, "You can find everything out here in the Long Tail." It is within this plethora of options where the content and products that truly meet people's needs are found, and where companies ultimately mak... (more)